Vector vs. Raster Images

Here is an example showing effect of vector graphics versus raster graphics. The original vector-based illustration is at the left. The upper-right image illustrates magnification of 7x as a vector graphic. The lower-right illustrates the same magnification as a raster (bitmap) graphic. Raster images are based on pixels and so when scaled there is a loss of clarity, while vector-based graphics can be scaled by any amount without degrading quality.

Clean lines, easy to manipulate, infinitely scalable without loss of clarity. If you do not have an advanced graphics program such as CorelDraw or Adobe Illustrator installed on your computer, you will be unable to open this file.

Vector graphics employ the use of points, lines, curves, and shapes—all of which are based on mathematical expressions—to represent images Vector graphics are based on vectors (also called paths or strokes), which lead through locations called nodes. Each of these nodes has a definite position on the x and y axes of the work plane and determines the direction of the path; further, each path may be assigned a stroke color, shape, thickness, and fill.

Universal image display which cannot be edited. The image will appear fuzzy or rough. Scaling brings greater distortion. Can be opened with various web browsers and common computer programs. For this reason, most graphic designers will send a copy of this for client use.

A raster graphics image, or bitmap, is a dot matrix data structure representing a generally rectangular grid of pixels. Raster graphics deal more practically than vector graphics with photographs and photo-realistic images.

Acceptable File Types

We accept vector files generated in or saved as .CDR, .EPS or .AI graphic files.

  • .CDR is created by Corel Draw.
  • .AI is created by Adobe Illustrator
  • .EPS is created by Adobe Photoshop or Adobe Illustrator.

If you do not have one of these advanced graphic editing software programs installed on your computer, you will not be able to open this type of file.Often the creators of the artwork will not automatically send this type of file to a client. If you do not have a copy, contact whomever created your logo for you and ask for the vector file.

The best way to ensure your design is replicated correctly is to also send a .pdf or .jpg (which you should be able to open) so we can check it against your vector file. You will always recieve a Decoration Detail Form which will show your artwork as it will appear on your product. We will not proceed with your order until we receive approval from you for the proposed layout.

Unacceptable file types

Rasterized graphic formats are not suitable for our purposes. (Certain full-color or photographic-style imprinting options may be exceptions to this.)

Examples of this type of artwork include:

  • .BMP, .GIF, .JPG, .TIFF, .HTML
  • Faxed, scanned, photocopied, or printed (such as letterhead or business card) images.
  • Microsoft Word (.doc or .docx), Powerpoint (.ppt), Publisher (.pub)

We must recreate or convert these files. Fees for recreation or conversion typically range from $25 - $50.

Artwork for Repeat Orders

We will keep your digital artwork on file for future orders for a period of two years.

Artwork by E-mail

Send your black and white or color separated, camera-ready, vector artwork to customerservice@logoadvertising.com
The best way to ensure your design is replicated correctly is to also send a .pdf or .jpg so we can check it against your vector file. You will always receive a Decoration Detail Form which will show your artwork as it will appear on your product. We will not proceed with your order until we receive approval from you for the proposed layout.

PMS Color Chart:
If you need to refer to a color please visit here to find the PMS Color Chart for reference.